Retailers: get involved .
By promoting the Protect What Protects You campaign in your store, you can help your customers protect themselves from theft - and increase sales of security products like lockboxes and safes. We make it easy to promote the campaign at point of sale and through other promotional opportunities.
Equip Your Staff
We know it’s hard to get your busy sales staff to talk about something new. That’s why we provide an easy, point-of-sale script that equips your staff to talk about theft – and that helps them direct customers to the security products you sell.
Promotional Materials
In addition to our postcards and flyers, we also created retail posters and decals that raise awareness about gun theft – and encourage your customers to ask your staff about security products. Print them yourself, or visit our online print shop.
Share on Social Media
Help us raise awareness and prevent crime by sharing this campaign on social media. We make it easy with these tools:
Firearms Industry Social Media Copy toolkit (with suggested posts and captions)
Donate Products or Partner With Us
Donate theft prevention products: Partner with FSA on product giveaways & raffles to raise awareness online and in stores
Help us reach more people: Partner with us. Get in touch to discuss opportunities
Partner with us.
We are seeking corporate, product and other industry partners to spread the word and host Protect What Protects You events and other campaign activations around the country.